Social Media Marketing – The 10 Social Media Laws of Facebook
Where have YOU been?
Unless you have lived in a cave the last 4 years, you have probably heard of this. It is a rocking hot social networking site that seems to be almost everywhere today. It is on the news. It is on the radio. It is on the minds of millions of folks a day.
It is called “Facebook” and over 175 million people are active on this site.
Ok- I know that you may be asking,” A LAW about Facebook?” Yes, 10 of them for marketing and business success in what you do. I am a marketer and have been for 20 years. I built a training and consulting business that does business in over 20 countries, because of social media and the internet. And there are marketing laws that all marketers and business professionals must follow if they are going to have Success in the marketplace online.
It is the same for Facebook.
Lets cover them briefly:
1) The Law of Visibility on Facebook.
You MUST be visible on Facebook of you are going to get your message out. You must spend time on Facebook and get to know people. You must put yourself together a “Facebook blueprint” and work it. How many hours a week are you going to be seen on FB? How many times are you going to befriend someone this week? How many times are you going to upload photos this week? All of these things put you in the ‘Visibility Zone” on Facebook, and on the radar as far as people on Facebook. Be SEEN and be THERE on a daily basis.
2) The Law of the Powerful Facebook Profile.
Why would people want to get to know you? One of the first things they check out is your Facebook profile. What does it say- but better yet- what does it DO? Does it make people curious and want to get to know you? Does it make them think? Does it make them smile? Does it make them see that you have Value for their life and can help change it?
Powerful Facebook profiles are NOT based on what is said in your profile- but what it DOES.
Does it direct them to DO something? Does it tell them you are person they MUST know? Or someone that has a nice picture and a nice profile- with no magnetism? Put yourself OUT THERE and tell the world WHY they need you as a friend, and get them to take action towards YOU.
3) The Law of the Facebook WALL.
You MUST use your Wall to market or message. many folks regard their Wall as a communication utility like email. It is not that. You already have a Facebook email. The Wall is for you to BUILD- BRICK BY BRICK- MESSAGE BY MESSAGE- NOTE BY NOTE- VIDEO BY VIDEO- your Brand on Facebook. Every time something happens with you- it goes on your Wall. Don’t stare at the wall- CLIMB THE SUCKER and make your message the PEAK of the page- and keep yourself out there with the Wall. And answer the messages on your Wall. Thank people for sharing with you their visit or message. This will show up on THEIR wall. This will set you apart from most on Facebook. The Wall is simply a BILLBOARD of what you are doing AvaTrade Facebook Page and your friends are doing on Facebook. Use it often and wisely.
4) The Law of Your Facebook Network.
You are part of a local Facebook network and you have access to that network to befriend them. I live in Birmingham Michigan, and the network i am a part of is the Detroit network. There are 640,926 people in my network that I could potentially MEET LIVE in a local place and get to know them and connect with them. You have local folks as well. Where do you find your network?
Click on “settings” and then click on “network.” You will find it there. This is a GOLD MINE of people in your local area to CONNECT and Construct new trust bridges that may lead to business down the road.
5) The Law of the Facebook Notifications.
This is an overlooked and rarely talked about utility. Notifications are part of your “Facebook email system.” Go to “email” at the top of your Facebook profile page, and then click on “notifications.”This is list of who is thinking about you, talking about you, including you in tags, and generally is pointing to you. This is a GOLD MINE of people that have PROVEN they are behind you and willing to make you a part of their Facebook experience. Pay attention to the Facebook notifications. Thank them for their thoughts of you on their Wall and let them know you appreciate it. Include them as well on your tags and other activity on Facebook. The notifications are GOLD and is a prospecting Vault of Leads. And make sure you stay CONNECTED to them.